Our Marketing Plan

Our event marketing plan for our premier Best of the Northwest shows includes:

  • Selected theater programs: Fifth Avenue, Paramount, Taproot, ACT, and the Seattle Shakespeare Company
  • Print: Seattle Times, City Arts, and the Seattle Gay News
  • Radio: KUOW, KPLU (Jazz) & NPR (news), Classic KING FM and KEXP
  • Digital: Seattle Times, City Arts, Seattle Gay News, The Stranger, KUOW, KPLU, KING FM
  • Social media: Daily posts on Facebook, Twitter, and Pinterest
  • NWAA News: our monthly newsletter which has a distribution of 8,000+
  • NWAA website: including detailed information about our artists and events
  • Email: Patron and partner network communications leading up to our shows

Our Art by Design marketing plan includes:

  • Print advertising in selected community papers
  • Radio as noted above
  • NWAA News and our website
  • Online event calendars
  • Patron and partner network emails
  • Frequent posts on social media

Our Art in the Park and institutional marketing plan includes:

  • NWAA News and website
  • Targeted postcard and poster placement in surrounding neighborhoods
  • Online event calendars
  • Frequent posts on social media

Artwork on this page is courtesy of Paula Fong Illustrations